Keyword research, search intent and customer journey 

 

Keywords are the foundation for my SEO Blog articles.

I base my research on the keywords you want to be searched for. I’ll search for topics that fit your products or services combined with the needs of your audience. Then I’ll take a closer look at the different search terms that I can use to improve your organic search.

I’m on a queeste to find the issues of your target audience. What are they looking for? And what channels do they use? What content types are they consuming to get answers? I’ll search for your competitors for inspiration and examples. I make use of Google to find trending topics and most used search terms.

It’s of the essence that my articles fit your brand and target audience. The topics that I choose for my SEO Blog articles will fit your marketing and communication strategies. According to your customer journey I will choose topics that help cultivate buying behaviour.

My keyword research

SEO tools and plugins

 

A simple SEO tool makes work a lot easier. That’s why I’m making good use of it. For now I’m mostly using Ubersuggest and Google to find the right keywords.

When I’m done writing, I will put them in your website and optimize the text using the SEO plugin that you’re using. The last few months I’ve worked mostly with WordPress sites, with SEO plugins like Rank Math SEO.

Are you not using a SEO plugin for your website? I will definitely recommend that. But I can score high without a plugin as well.

 

 

When it comes to picking keywords, I’ll usually pick a mix of short and long tail keywords. These keywords will also have different SEO difficulty rankings.

The mix that I choose, depends on your website. Do you have a new website with a lot of competitors? I could start off with a mix that gets you easy rankings. But every site is different.

I will pick keywords with different search intents as well. Like buying a product or searching for more information.

My SEO -Tools

AI and Keyword stuffing

 

AI is top-of-mind with today’s marketers. That’s why a lot of people use AI as a solution to quickly generate texts for their sites. AI is fast, which helps you to be more efficient. But since it’s still a bit underdeveloped, you need to know how to work with it. It could be that your SEO scores will go down by misusing AI. Make sure you get a SEO Copywriter on board that can help you optimize and improve these kinds of text.

The most occurring problems with the use of AI:

  • Keyword stuffing
  • Duplicate content
  • Tone of voice

Keyword stuffing means that you’re using this keyword too often in your text. This causes a bad ranking. Duplicate content is kind of the same, but only when it comes to how you build your sentences and word choice. With tone of voice I mean that AI often uses jargon or words that don’t fit the simple write style that is often used by businesses these days.

Prevent bad SEO scores.

SEO Blog articles in 5 phases

Relevant content

 

To me it’s not just about the findability for my SEO Blog articles. It’s about your target audience. I want to give your visitors something valuable.

That’s why my articles are relevant for your audience and fit the needs and issues they might have.

Want to involve existing customers with your brand? Make sure you post relavant articles.

 

I want relevant blogs

An article optimized for search engines says more than a 1000 words. 

 

There’s a lot that comes with creating an optimized article. You’ll need more than just a few keywords in a text. The text needs to speak to you. It needs to be able to persuade and bring value to your target audience.

You use visual elements, the right structure for your text. some internal and external linking, some statistics to back up claims, and everything in the tone of voice that fits your audience and brand.

Every aspect of my SEO Blog article needs to be of high quality. That’s where I focus on.

SEO Blog articles that rank high

What you get from me

 

I provide optimized SEO Blog articles that fit you as a company and encourages your audience to take action.

My blogs are of high quality and give you more organic traffic. You will spark up your audience’s interest and gain more involvement with your brand.

Want to know how that looks like? Check my blogpage, and you’ll see how I work.

 

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